WHAT IS DIGITAL MARKETING

Digital marketing is the promotion of products or services using the internet and digital channels to reach customers.In simple words It means marketing your business online instead of using only newspapers, banners, or TV ads.

SCOPE OF OF DIGITAL MARKETING

The scope of digital marketing is very broad and continues to grow rapidly as businesses shift online. Today, companies of all sizes depend on digital platforms like search engines, social media, websites, and email to reach their customers, which creates a high demand for skilled digital marketers. It offers strong career opportunities with good salary growth, along with options for freelancing and remote work.

TECHNIQUES OF DIGITAL MARKETING

   1.search engine optimisation

SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google by optimizing its content, structure, and performance, so that it appears higher in organic (non-paid) search results and attracts more relevant visitors.

a) ON PAGE SEO

b) OFF PAGE SEO

MASOOD BINMAHAMOOD
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Masood is a skilled Social Media Marketer and Web Developer with over 3 years of hands-on experience in SEO and digital growth strategies. He specializes in building high-performing websites, optimizing search visibility, and managing social media campaigns that drive real engagement and conversions. With a strong understanding of on-page SEO, technical optimization, and content strategy, Masood helps brands strengthen their online presence and achieve sustainable growth through data-driven marketing solutions.